The Bachelor of Science in Marketing program equips students with the knowledge and skills to create impactful marketing strategies, understand consumer behavior, and leverage digital tools. This program prepares graduates for dynamic roles in branding, advertising, and market research.
Key Highlights:
- Core Curriculum: Explore marketing principles, consumer behavior, branding, market analytics, and digital marketing.
- Hands-On Learning: Develop marketing campaigns and analyze real-world case studies.
- Digital Proficiency: Learn to use cutting-edge tools for digital marketing and social media management.
- Specialization Areas: Focus on areas such as international marketing or data-driven marketing.
- Capstone Project: Create and present a comprehensive marketing strategy for a business challenge.
Learning Outcomes:
Graduates will:
- Develop and execute effective marketing strategies.
- Use data and analytics to drive marketing decisions.
- Understand and predict consumer behavior.
- Utilize digital tools to enhance brand presence and engagement.
- Communicate creative ideas effectively to stakeholders.